clé notes

everything we do has a story behind it, a feeling, a whole way of being. here’s a chance to go behind the scenes to the creation of cinema collection: mythology.

with mythology we’ve created a first-of-its-kind collection — a new way of designing with tile and color — by making it irresistible and thought-provoking.

here’s the key to mythology (and it’s counterintuitive) when you’re designing with our colorful mythology collection, don’t start with color.

the new era of cement is fundamentally a bolder, a more colorful one: where we’re willing to use color to express emotion, where we stop playing it safe, where we’re looking to stop following the herd and start to go our own way.

is all wild romance: an embrace of dark and moody earthy hues, where the wilderness meets the manor. think cultivated wildness, recall the smell of old whiskey and older leather, a hint of moss, smoke… and passion.

oz: a world of prismatic dreams, and retro vibes, what happens the moment that grown up flower child first encounters studio 54.

salon is the name of that hidden speakeasy where intrigue meets glamour, decadence meets mystery, where the forbidden becomes possible. echoes of a 1920s paris cafe. faded tobacco hues brush up against dusty, romantic hues. sophisticated, urbane,
richly layered.

wildwood is the liminal place between the lightness of youth and the depth of awareness. muted pastels, dusky earthtones, forested hues. darkness and light, sugar and spice… vision not sight.

foxglove is a late spring reverie: that magical moment before spring’s soft breezes make way for summer heat: the dappled light of the meadow, wild flowers, lush grasses, and a cloudless sky. dream, discover, blossom.

flanders is a world of filtered greys, blues, and high-gloss tones, of wavering light as it catches a flash of satin, a muted teal, a nuanced blue, transforming something substantial into something shape shifting, mysterious, beyond understanding.